brand purpose Archives

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Purpose-led Employee Experience

by Aditya Mishra | Mar 19, 2023 | Uncategorized

If you hang out with chickens, you are going to cluck and if you hang out with eagles, you’re going to fly. Businesses have been transforming faster than ever before and moving at a pace greater than ever before. At the same time, their challenges have been incredibly...

#GetTheBestOutofUs : The Purpose-Led Brand

by Aditya Mishra | Jan 8, 2022 | Business Excellence, Leadership

I like a quote by Mark Twain – The two most important days in your life are the day you are born and the day you find why. India has about 1.4 million companies active and on an average day, 350-400 companies are born in India. How many of these brands are loved by...