Marketing Archives - Ciel HR
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Rise of CX Marketing

Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash registers keep ringing. In the last couple of years, as smartphones have become ubiquitous, marketers are...

Would you recommend?

Heard of Google Pizza Ambassadors or Developer Advocates? They represent a cross-section of the market that a brand looks to win over. HR folks have a task to attract the top talent and retain them. Marketers and Salespersons have the single-most important agenda to...

Going away from Templatised world

“One Size Never Fits all. One Size Fits One. Period”, said Tom Peters. Years ago, almost everything was custom-made, right from clothes, shoes, watches, perfume to food, homes, tools, medicine and education. Artisans, craftsmen, handymen and specialists...

Has anything changed in Sales?

Selling is possibly one of the primal instincts that human beings have. We try to influence the other right from the time we are born. It could be crying to get mother’s attention or throwing a feat of anger to touch someone’s feelings or a compelling address that a...
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