Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.” The case for Influencer Marketing We may be looking to try a new brand of skin cream, try […]
Our world has been transforming fast at an amazing pace led by the changes in technology and the socio-economic environment. Businesses have to look for opportunities periodically and evaluate if their current formula is working well and will remain relevant for some more time. They need to institutionalise a process to review the opportunities and […]
Eating healthy, especially while at work, is a major challenge for the general workforce. In fact, 56% of respondents in a recent survey by the Heart Association stated that they find it very difficult to eat a healthy lunch at work. Encouraging healthy eating among the workforce can play an integral role in not only fostering employee […]
Years ago, I had a manager who used to be busy on his phone or fiddling with his pen or doodling on his notebook while I spoke in a meeting with him. It irked me; the same behaviour was noticed by my peers. We brought it up several times with him in private but he […]
Experience is the best teacher. The verity of this old saying became the backbone of research on the uber hi-tech development of the 20th century — artificial intelligence. Arthur Samuel, the inventor of artificial intelligence or AI, used a checkers game to demonstrate analysis and decision-making based on logic instead of numerical computations. The multiple […]
Jeff Bezos said famously, “if you do build a great experience, customers will tell each other about that. Word of mouth is very powerful.” All of us experience this as a customer when we experience a not-so-good service. Every time we stand in a queue for a long time, especially in today’s digital-first world we […]
Looking To Become Even More Eco-Friendly At Work? Here’s How You Can Kickstart The Transition To A Zero Waste Office The average office worker generates an astonishing 2 pounds of waste just from paper products each day. While becoming a bit more eco-friendly is certainly attainable and has been done before, going zero waste is another thing […]
2020 and 2021 so far have both been extremely challenging years for small businesses. Active small business owners in the US plummeted by 22% or 3.3 million, the largest drop on record. Owners belonging to the Asian, African-American, and Latinx communities experienced the sharpest decline of business activity, with female-owned businesses right behind them. It’s […]
Organisations are now faced with an unprecedented number of challenges. The agile ones can adapt quickly and keep going. Their leaders are able to steer the ship through the stormy weather, spread positivism in the air and keep their flock together so that all the hands on the deck can work in sync. Daniel Kahneman […]
Landing your first job is undoubtedly essential for newbies as we sometimes experience a ‘FAIL’ mark — or first attempt at learning. Unimaginable and unexpected things happen when we get our first job. We feel excited, nervous, and even wonder how we got that job in the first place. But in the end, all we […]
Just a few decades ago, as one graduated from a school or a college, it was safe to assume that the person is ready to start working and earning his livelihood for his entire life. It was safe to assume that the person will be able to hone his or her skills along the way. […]
The concept of the workplace has been transforming as the socio-economic conditions in the respective societies have been changing. There was a time when most workplaces used to be small and brought together people from similar backgrounds of society. Most people learnt skills based on the occupations of their forefathers and accordingly followed the footsteps […]