by Aditya Mishra | Aug 14, 2021 | Customer, Leadership, Marketing
Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to a ‘Yes’. Imagine buying a car, house, television, mobile phone,... 
by Aditya Mishra | Mar 27, 2021 | Customer, Customer Engagement, HR, Leadership, Marketing
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” This legendary statement is more significant than ever before.... 
by Aditya Mishra | Jan 25, 2020 | Business Excellence, Customer, Customer Engagement, Leadership, People
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. We know, some organisations have done this well and thus, have stayed... by Aditya Mishra | Oct 6, 2019 | Business Excellence, Customer, Customer Engagement
Companies hold off-sites to look at their past performance, set their eyes on the future and review strategies to reach the goals in front of them. While reflecting on the customer feedback and scores, it is not rare to see people talk about the unrealistic... by Aditya Mishra | Jun 22, 2019 | Business Excellence, Customer, Customer Engagement, Leadership, Manager, Marketing, People, Strategy, career growth
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, founder of Walmart. Every good organization wants to understand the needs of its customers, keep... by Aditya Mishra | Mar 11, 2018 | Customer
Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and engages with the outside world. It was not too long ago that many businesses did not...
