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How is Automation impacting Sales and Marketing?

Automation has been the order of the last couple of decades. It has significantly altered the way work is carried out and life is lived. We have been examining how automation alters the job markets and how it impacts various functions in an enterprise. Today, we look...

Has anything changed in Sales?

Selling is possibly one of the primal instincts that human beings have. We try to influence the other right from the time we are born. It could be crying to get mother’s attention or throwing a feat of anger to touch someone’s feelings or a compelling address that a...

Talent woes of a young firm, an Underdog!

Goliath is big, visible and powerful; he is naturally attractive. Think of David who is unknown, at best an underdog. How does David put together a workforce who will take on the Goliath’s machinery? How can it attract employees without compromising on the capability...
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