COVID-19 is no longer a scare it was a year ago. We have vaccines now and most businesses have gone back to normalcy. Road traffic has increased significantly; commercial traffic has picked up quite a bit. Most businesses are optimistic about significant growth in the year. Barring a few sectors such as travel, tourism and […]

Many things have changed in our world post the pandemic. Many of us have been vaccinated, yet we are asked to wear masks, maintain social distance and avoid participating in large gatherings. We have learnt the hard way that a lot of tasks can be performed remotely and can deliver better results than what we […]

John F Kennedy said, “Change is the law of life and those who look only to the past or present are certain to miss the future.” We live in a fast-changing world where customer needs and preferences have been continuously evolving, innovations led by technology have been disrupting traditional business models and our aspirations have […]

Our business environment is dynamic and fast-paced. Customers want flexibility, value for money and reliability; employees are looking to work in a rewarding, empowering and flexible atmosphere where they are trusted by the others around them. Business partners are expecting the firm to be fair in its dealings and stable in its business. Have these […]

Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to a ‘Yes’. Imagine buying a car, house, television, mobile phone, washing machine, skin lotion, pen, watch, software or going on a vacation, choosing a restaurant […]

Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and reactions each day. Naturally, we form opinions quickly; also open to change those opinions more often than we did in the past. Companies have to […]

Human resources jobs are in demand, and it is predicted that the job outlook will increase 6 percent faster than average until 2029. This increasing market for human resources professionals has put a premium on skilled labor and qualified applicants, creating upward momentum on salaries for those in the field. Taking full advantage of this market […]

Someone said, “If you are on a path with no obstacles, it probably doesn’t lead anywhere.” Very rarely do we find someone who doesn’t want growth. All living beings grow by the day, gather experiences, gain insights and aspire to create greater impact. Many of us get stuck on the path either because we do […]

Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.” The case for Influencer Marketing We may be looking to try a new brand of skin cream, try […]

Our world has been transforming fast at an amazing pace led by the changes in technology and the socio-economic environment. Businesses have to look for opportunities periodically and evaluate if their current formula is working well and will remain relevant for some more time. They need to institutionalise a process to review the opportunities and […]

Eating healthy, especially while at work, is a major challenge for the general workforce. In fact, 56% of respondents in a recent survey by the Heart Association stated that they find it very difficult to eat a healthy lunch at work. Encouraging healthy eating among the workforce can play an integral role in not only fostering employee […]

Years ago, I had a manager who used to be busy on his phone or fiddling with his pen or doodling on his notebook while I spoke in a meeting with him. It irked me; the same behaviour was noticed by my peers. We brought it up several times with him in private but he […]