Cold calling can be a tough prospect. But, if you do it right, it’s well worth the time and effort. You’ll need to know the right way to approach it so you don’t lose leads before they even pick up. This list of 5 cold calling tips will keep potentials on the line and help close more sales for your business.
1. Do Your Research
Before you even pick up the phone, make sure you know as much as possible about the person or company you’re calling. This will help your conversation flow more naturally and give you a better idea of what they might be interested in. You can also use some of the information to set up a more in-depth call if it seems like they might be interested.
Researching your leads is one of the most important steps in any sales process, so don’t skip it!
Don’t just focus on the company website – look for their social media profiles too. This will help you get a more complete picture and learn about their interests.
You can also find out who the decision-maker is at the company by looking into the public information around them. This will help keep your call personalized and relevant to the person’s job title on the other line.
2. Be Concise and Clear on Your Call To Action
When you’re introducing yourself, follow a simple script so that your potentials know exactly what to expect from this conversation. If they don’t understand how their involvement could help their business, they’re not going to be interested in talking to you. Keep your goals clear and concise so that there’s no confusion on either side.
Be sure also to have a specific call to action prepared so people know what you want from them. Do you want them to visit your website? Request a proposal? Set up a time for a deeper call? Let them know so you can reach your goal.
If you’re following up on a previous conversation, be sure to reference it in your introduction. This can help jog their memory and show that you’re knowledgeable about their business.
3. Don’t Underestimate the Importance of Following Up
Once you’ve set up the call, follow-up is just as important. Don’t let your leads get lost in the shuffle!
Be sure to send a thank-you note after your initial conversation that includes some helpful information for them if they’re interested. You can also include links to other relevant content or social media profiles so it’s easy for them to get in touch without needing your information again.
Follow up regularly if they don’t respond right away, and be sure that you’re providing something of value each time you reach out. If they like what you have to offer but still aren’t interested, maybe it’s not a good fit for their business after all. But you’ll never know without following through.
4. Call Again and Again
According to a study by Gartner, salespeople call on average 18 times before even connecting with a prospect. That means you can’t give up if they don’t pick up the first dozen times.
The more often you call, the higher your chances of a successful conversation with a real lead who’s ready to buy. Never give up on cold calls too easily. In this profession, persistence is key.
5. Keep Questions Open-Ended
To keep your conversation natural, avoid using questions that can be answered with a simple “yes” or “no”. Instead, try to ask open-ended ones so they have the opportunity to share more information.
This will help you stay engaged in the call and gather valuable details about their business needs for later steps in your sales process. You can even use their responses to steer the conversation in the direction you want it to go.
From the tone of your voice to the quality of your script, a lot goes into the perfect cold call. And while you can always practice and improve on your own, enlisting professional cold calling companies(y) is another option that will help you take things to the next level. If over-the-phone sales are important to your business model, enlisting experts will get everything up and running more quickly, and with considerable results.
These are just a few tips to help you land more sales through cold calling. By following these simple guidelines, you’ll be on your way to more successful conversations with potential leads.
Written By, Sierra Powell, Email ID: firstname.lastname@example.org