by Aditya Mishra | Jan 25, 2020 | Business Excellence, Customer, Customer Engagement, Leadership, People
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. We know, some organisations have done this well and thus, have stayed...
by Aditya Mishra | Aug 21, 2019 | HR, Marketing
Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash registers keep ringing. In the last couple of years, as smartphones have become ubiquitous, marketers are...
