by Aditya Mishra | Jul 3, 2021 | Business Excellence, Customer Engagement, Innovation, Leadership
Jeff Bezos said famously, “if you do build a great experience, customers will tell each other about that. Word of mouth is very powerful.” All of us experience this as a customer when we experience a not-so-good service. Every time we stand in a queue for a long time,... 
by Aditya Mishra | Mar 27, 2021 | Customer, Customer Engagement, HR, Leadership, Marketing
Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” This legendary statement is more significant than ever before.... 
by Aditya Mishra | Jan 25, 2020 | Business Excellence, Customer, Customer Engagement, Leadership, People
Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. We know, some organisations have done this well and thus, have stayed... by Aditya Mishra | Mar 11, 2018 | Customer
Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and engages with the outside world. It was not too long ago that many businesses did not...
