brand building Archives

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#BuildingTomorrow: Capitalizing on Brand Equity

by Aditya Mishra | Aug 8, 2021 | Business Excellence, Leadership, Marketing

Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and reactions each day. Naturally, we form opinions quickly; also open to change those opinions more...

#BuildingTomorrow: Future of brand building

by Aditya Mishra | Oct 31, 2020 | Business, Marketing

Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly new like Google, Apple, Amazon, Tesla, Netflix and Zoom. There must be a few things being done...