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Jobs in Madhya Pradesh

CIEL/SEL/13538: Area Sales Manager (Madhya Pradesh)

Designation: Area Sales Manager

Job Description:

  • Establishing brand loyalty
  • Launch, establish & nurture new products.
  • Identify and explore new markets and tap profitable business opportunities
  • Map & analyze business potential, identify new profitable product & product lines
  • Key accounts development & management
  • Responsible for Dealer / Sub-Dealers network, expanding the present network of the dealers and distributors, relation management with dealers.
  • Handling dealers network ,Update with market, modifies Products ,schemes and policies,
  • Maintaining credibility with existing customers & creating new one. A strong focus on their continuous development
  • Strengthening the sub-dealer network & increased penetration of the brand & product availability.
  • To Monitor and control credit terms and credit recovery.
  • Generating secondary sales by interacting on a regular basis with architects, builders, and Institutions both Govt & Non Govt.
  • Focusing on Government projects
  • Presentation of product at Builders, Architects & Channel Partners
  • Organizing and participation Building Industry exhibitions.
  • Designing marketing / Sales strategies & consistently exceeded targets.
  • Creating and establishing the market through identification of strategic marketing opportunities.
  • Identifying high potential areas & tactically designed plans to procure large contracts.
  • Implementing promotion activities.
  • Through innovative / creative market development programs, built the brand image for the products & established the market.
  • Market intelligence, competition analysis and formulation & execution of product promotional strategies.
  • Dealing with dealers claims, problems & effectively handling complaints & related problems
  • To motivate and lead Sales Executives and to monitor their reporting and performance through Trinetra App system
  • Training and motivating sales personnel towards achievement of goals.
  • Encouraged teamwork through personal involvement.
  • Training Dealers Sales Executive
  • Field training for freshers.
  • Handling entire day to day activities of the department, reporting directly to RSM
  • Timely supply of the product.
  • Making MIS report.
  • Good Revenue collection as per targets

Reporting to: Regional Sales Head

Education: Graduate + MBA

Gender: Male

Location: Madhya Pradesh

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Area Sales Manager-Madhya Pradesh

The Opportunity

The position is that of an Area Sales Manager to be based at Indore . The position reports to the Regional Sales Manager (West).

Direct reports :- Depot Managers, Channel Sales Managers , Sales Officers/Sales Associates


This is a mid-level position in the organisation and has total responsibility for managing the entire sales and marketing function for Madhya Pradesh markets. The role demands proven ability in managing sales force and distribution management which in turn calls for keen planning and implementation skills.

Some of the key areas of responsibility are as follows:

Achieving Sales Target

  • The Area Sales Manager will support the Regional Sales Manager in achieving the monthly sales targets in Madhya Pradesh .
  • The ASM drives Top-line growth in the area and ensures all key metrices like Fill Rate, Cut Case Supply and OTIF are optimal
  • Distributors are appointed by the ASM wherever necessary and track their overall performance on key metrices .

Liasoning with key partner functions:

  • ASM will Project monthly demand, dealer wise & article wise to the supply chain team and ensure product availability at the depots through them
  • ASM to Implement the agreed credit policy with Customers, both in terms of period of credit (number of days) and value of debtors (Rs Lakhs ).
  • ASM to Plan and conduct Retailers meet in the area at defined intervals.
  • Carry out Market Study/Research
  • Study competitors offering in the market and give continuous input for New Product Development team for development of new articles at required price points.
  • Carry out survey through field staff on availability of products in retail side to evaluate Dealer performance in the area

Marketing Initiatives

  • The ASM is required to assess ATL requirements of the area under him and coordinate with Marketing Manager in rolling it out at desired frequency
  • ASM is required to assess the BTL requirement and implement the same on ground
  • ASM to Give inputs on formulation of schemes for the concerned region and roll out the promotional schemes ensuring targeted outcomes.

Drive Sales team

  • The ASM is responsible for managing the team, motivating them and getting them to deliver their metrices .
  • Conduct monthly performance review of CSM/Sales Officers in the area

Desired Skills & Experience

  • Post graduate preferably with MBA (Sales & Marketing)
  • 8 to 10 years of experience managing the sales function in an Indian FMCG company.
  • Comprehensive sales function knowledge, competency in SAP SD module desirable.
  • Strong leader with excellent verbal and written communication skills; fluency in
  • Hindi, English, is required
  • Strong team orientation and ability to work effectively in collaboration with diverse groups of people.

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